The Body Shop

The brief

Strawberry soup were commissioned to design a new sub-brand for a Body Shop campaign entitled ‘Beauty Gems’.

The brief for the campaign was that a number of products were to be labelled ‘beauty gems’ which were the unsung products that influencers kept in their make up bags as secret weapons.

The solution

I created the logo, imagery and the main copywriting. The campaign was then launched using social media content to draw attention to the specific products. Stickers were made of the Beauty Gems logo and applied to products in store. The campaign ran for at least 12 months and second batch of product images were ordered for the following year.

I also designed a media hub that was built for the campaign.