‘Might also like’ application
The brief
During my time in the Specsavers IT dept. I was asked to create an initial prototype for a new 3D virtual glasses application.
The application was proposed as being a replacement for a web-only version that was currently included in soon-to-be decommissioned Specsavers mobile application. The purpose of the application was to allow both web users and in store customers to virtually try and glasses from the Specsavers eyewear range and – more importantly – use face shape analysis to provide customers with frame recommendations.
The solution
Working with the Technical Lead, we produced wireframes and a basic prototype for the project using open source tools.
The prototype was used to gather support for the project and the required funding for Specsavers to invest in Ditto; a US startup who had built a similar virtual try on application.
As a result of the prototype, funding was secured and Specsavers worked with Ditto and external development contractors to deliver the final application.
Wireframes
One of my main roles on the project was to create starting wireframes for the application. Aside from just the basic UI elements, I also proposed how the application would function on the store iPads and how staff would be able to easily navigate through the application using common touch gestures.
User journeys
Another important aspect of the project was to consider where the application would sit within the wider customer journey and where any potential issues and pain-points could arise as a result of its implementation.
To show the impact I documented a number of key user journeys showing exactly where improvements could be made.
User psychology
In order for the application to provide the best value for the business, I also produced a white paper detailing a number of relevant key concepts of user psychology and how factors such as ‘anchoring’ and the ‘less is better effect’ could be utilises within the application to increase sales and offer a better user experience.
