GARETH AUSTIN - PERSONAL TRAINER
"BE A BETTER YOU"
Branding Identity & Website Design
BRANDING IDENTITY
Project Brief
To create a logo and branding identity for Gareth Austin, a personal trainer and body-builder based in Kingston, Surrey.
The Solution
A balance of masculine blocky shapes and smooth feminine curves, designed to mirror the two main types of customer Gareth is hoping to attract; males looking to bulk up and females looking to slim down. As the client is primarily looking to train customers within their own homes, rather than a busy London gym, the tagline was created to bring a personal touch to getting fit and bringing the emphasis back to the customer and what they want to achieve by working with Gareth.
The logo needed to be bold enough to stand out against the client's competition and be easy to replicate in-expensively on posters and flyers. With that in mind contemporary bold black lettering was used for the main monogram with both traditional and modern fonts used for the lettering.
Black & white imagery was chosen to emphasis the use of the vibrant green that was the basis of the colour palette.
Once the branding identity had been finalised, Gareth required a design to be made for a business card which he can be proud to hand out to potential clients. The final design uses thick uncoated stock and silver foiling to the tagline on the back of the card.
WEBSITE DESIGN
Project Brief
Design a website that shows off the new identity to full effect and easily allows potential customers to see the range of services that Gareth can offer.
The Solution
A design that features large banner images and an easily digestible bulleted list of Gareth's core services. Additional downloadable pdfs containing various free training schedules and nutritional diets were designed and added in order to help drive traffic to the site.
The website is currently undergoing construction and will be online soon